No Pain, All Grain: Luna Grill Flexes Its Feel-Good Side

Luna Grill and EōS Fitness have teamed up on the Fuel Forward Bowl, a Mediterranean mashup with muscle and a mission. For every bowl sold, Luna Grill donates $1 to the Challenged Athletes Foundation. Photo provided

Insider Info

Fitness was the family business long before Billy Grenham began pairing Mediterranean meals with gym memberships. Luna Grill’s chief marketing officer grew up around his parents’ children’s gym in Los Angeles, which they operated for 30 years. He later worked for an EōS Fitness competitor and served as chief marketing officer of CycleBar. Now, his food and fitness worlds share a table.

Your lunch just picked up a side hustle: helping athletes get in the game. Luna Grill and EōS Fitness have teamed up on the Fuel Forward Bowl, a Mediterranean mashup with muscle and a mission. For every bowl sold, Luna Grill donates $1 to the Challenged Athletes Foundation, supporting adaptive equipment, training and competition opportunities for athletes with physical disabilities.

“It’s a wonderful organization that is far-reaching,” Grenham says of the Challenged Athletes Foundation.

Available exclusively through Luna Grill’s Club Luna app, the bowl is offered at Valley locations in Gilbert, Mesa, Avondale and north Phoenix.

The standard chicken version delivers 45 grams of protein and 15 grams of fiber. Basmati rice, kale cabbage, quinoa lentil salad and chickpea salad form the foundation. Feta, crunchy chickpeas, cucumber, Medi pico and chopped red pepper join the mix, finished with creamy cilantro dressing. Guests can customize ingredients and proteins, with nutrition varying accordingly.

That’s a lot of ambition for one bowl.

Grenham says the collaboration goes beyond slapping two logos on a promotion. EōS’s senior director of personal training, Geralyn Coopersmith’s extensive experience helped with selecting ingredients and fine-tuning the bowl’s nutritional balance for everyday life inside and outside the gym.

The partnership builds on Grenham’s push to connect Luna Grill’s Mediterranean menu with movement. Earlier initiatives included access to dietitians and a YogaSix collaboration that brought yoga to restaurant patios.

Now, Club Luna members can access a complimentary 14-day EōS Fitness pass. Purchasing the bowl is not required, Grenham says.

Lunch can introduce you to leg day. Accepting that invitation is between you and your sneakers. For Grenham, the connection is about more than proximity to a treadmill.

“Each one of these gyms are small communities,” he says.

The charitable component widens that circle. Each bowl purchased helps the foundation expand access to sports for athletes facing equipment and financial barriers.

Arizona also has a place in Luna Grill’s growth strategy.

“We have big lofty goals for Arizona, so there’s going to be more on the way,” Grenham says. New Club Luna members can receive $5 off their first order, plus access to rewards and other offers.

A meal, a little motivation and support for adaptive sports. Your lunch break suddenly has a stronger game plan.

Insider Takeaways

  • Download before you dine: Order the Fuel Forward Bowl exclusively through the Club Luna app.
  • Check the macros: The standard chicken bowl has 45 grams of protein and 15 grams of fiber; customization changes nutrition.
  • Give with your fork: Luna Grill donates $1 per bowl sold to the Challenged Athletes Foundation.
  • Meet your next workout: Through their app, Club Luna members can access a free 14-day EōS pass without buying the bowl.
  • Keep it local: Find the bowl at Luna Grill locations in Gilbert, Mesa, Avondale and North Phoenix.

Visit Luna Grill for additional information.