Spring has a way of waking up the Verde Valley, and nowhere is that more apparent than at D.A.Ranch, where vineyards, music and community come together for one of the region’s most anticipated weekends of the year. From April 24–26, the SIP! Experience returns to the scenic Cornville estate, transforming the property into a three-day celebration of Arizona wine, live music and laid-back festival energy.
Set against sweeping vineyard views and the slow curve of Oak Creek, the festival blends local flavor with a relaxed, family-friendly vibe. Guests can sip Arizona wines and craft beer, sample bites from a lineup of popular food trucks, browse artisan vendors and settle in for a steady soundtrack of live music playing across two stages throughout the weekend.
Festivities kick off Friday, April 24, with a relaxed Sneak Peek opening featuring live music, food trucks and the SIP! VIP Vineyard Tour Experience, followed by a full weekend of performances and activities. Admission is free and open to the public, though parking on the D.A.Ranch property during the festival weekend is $10 per vehicle. The festival brings together musicians, food vendors and artisan vendors for a lively gathering that captures the creative spirit of Arizona’s wine country.
“I founded the SIP! Experience three years ago because, as a musician myself, I wanted to see a wine festival that showcased a wide range of music over a full weekend in Verde Valley wine country,” says Dylan Jung, Wine Club & Entertainment Manager at D.A.Ranch. “With food trucks, craft vendors and a family-friendly kids zone, it’s become a community event where locals and visitors can experience a little piece of the Verde Valley.”
SIP! Experience highlights include:
- Live music on two stages: A diverse lineup of Arizona musicians performing throughout the weekend.
- Arizona wine and craft beverages: Estate wines from D.A.Ranch, selections from Chateau Tumbleweed and craft beer from Smeltertown Brewery.
- Food trucks: Savories, Bushmasters BBQ, Pizzeria Ivy and Dog Town, with Christie’s Caffeination Station appearing Saturday and Cheeky Kiwi on Sunday.
- Artisan vendors: Handcrafted goods from Crown Hatz, Spark 26 Permanent Jewelry, Eagle Eye Barrels, Ben Roti Ceramics, Cottontails Cotton Candy and The Last Chapter.
- Kids Zone: A family-friendly area with a Harmony Acres petting zoo, bounce house, craft tables and activities. VACTE Cosmetology students will offer hair tinsel and face painting for donations.
- Kids Parade: The annual parade returns Sunday around 3:30 p.m.
New for 2026, guests can also book SIP! Vineyard Tours, offering a behind-the-scenes experience through the estate vineyards while learning about the winemaking process from vine to bottle. The experience includes a guided vineyard walking tour, tastings of four D.A.Ranch library wines and one wine from Chateau Tumbleweed, along with discounts on additional wine, merchandise and food truck purchases. Tours are available Friday through Sunday at 11:30 a.m. and 1 p.m., priced at $55 per person plus tax.
Music lineup:
- Friday, April 24:
11 a.m.: Doyle Figueroa
2 p.m.: P.K. Gregory
3 p.m.: Griffin/Gregory - Saturday, April 25:
11 a.m.: Prescott Rhythm Section
12:30 p.m.: What’s the Big Idea?
2 p.m.: Muddy Rabbit
3:30 p.m.: Santa Pachita
5 p.m.: The Skavelinas - Sunday, April 26:
11 a.m.: Thunder & Lightnin’
12:30 p.m.: Sunshine Ensemble
2 p.m.: Tyller Gummersall Band
3:30 p.m.: The Naughty Bits!
Parking will be $10 per vehicle for guests parking on the D.A.Ranch property during the festival weekend. For this event weekend only, parking attendants will accept both cash and card payments. Free off-site parking will also be available at Oak Creek Elementary School in Cornville, with complimentary shuttle service provided by Sedona Tours & Transportation. Guests are encouraged to carpool, particularly during the busy Saturday portion of the festival.
For those who can’t make it to the SIP! Experience, D.A.Ranch offers year-round opportunities to enjoy the property through wine tastings, live music and seasonal celebrations. Upcoming events following the SIP! Festival include Mother’s Day Brunch on May 10, Father’s Day festivities on June 21, the Sedona Plein Air Festival on Oct. 19, the Verde Valley Pottery Festival Nov. 13–15, and Holiday Reserve Weekend Nov. 28–29. Guests can also enjoy Pumpkins in the Vines throughout the month of October.
With its scenic landscapes, laid-back charm and welcoming, family-friendly atmosphere, D.A.Ranch invites visitors to slow down, raise a glass and spend a little time soaking in the spirit of Arizona wine country. For more information or to book vineyard tours, visit exploretock.com/daranch/event/592815/sip-vip-tickets-2026 or daranch.com.
