Checkers & Rally’s Fry Love Express just wrapped up a high-energy holiday tour across Arizona this month, turning five days of community celebrations into meaningful support for families facing food insecurity. As part of the brand’s nationwide “Season of Giving” campaign, the Fry Love Express traveled to five Arizona cities, serving more than 5,000 cups of Famous Seasoned Fries and helping provide 25,000 meals to families across the state.
From hometown parades and downtown festivals to food distribution events, the Fry Love Express served as both a mobile celebration and a platform for giving back. For every cup of fries served, Checkers & Rally’s donated to local food banks, raising more than $5,000 in support of St. Mary’s Food Bank, United Food Bank, Casa Grande Alliance, and the Arizona Food Bank Network.
“Arizona showed up in a big way,” says Travis Cassell, Fry Love Express Mobile Marketing Manager. “Every stop felt like a true community gathering, and the generosity we saw translated directly into meals for families who need them most. This tour was about connection, kindness, and giving back during the holidays.”
The Fry Love Express appeared at major holiday events statewide, including El Mirage’s Winterfest and Parade, Merry Main Street in Mesa, and Tempe’s Fantasy of Lights Boat Parade. Several stops drew crowds of more than 1,000 attendees, while additional visits in Casa Grande and Phoenix focused on food distribution efforts, providing families with holiday groceries alongside free meals and festive experiences.
Arizona Holiday Tour Impact at a Glance:
- Statewide Reach: Five-city, five-day holiday tour activating communities across the Valley and beyond.
- Community Giving: More than 5,000 cups of Famous Seasoned Fries served free to families and event goers.
- Meals Provided: More than $5,000 raised for local Arizona food banks, helping provide 25,000 meals statewide.
- Event Turnout: Multiple high-attendance stops drawing crowds of 1,000+ guests, including El Mirage, Mesa, and Tempe.
- Local Partnerships: Direct support benefiting St. Mary’s Food Bank, United Food Bank, Casa Grande Alliance, and the Arizona Food Bank Network.
The Arizona tour was supported by local Rally’s franchise partners Ong’s AZ Enterprises, Sun Food Concepts, KGR 7890 Ops, and Triple B Burgers CG, reinforcing the brand’s ongoing commitment to investing in the communities it serves.
“Our mission with the Fry Love Express is simple,” Cassell says. “Show up for our communities, spread joy, and make a real difference.”
For more information about Checkers & Rally’s community initiatives, visit frylove.com.
